Are You Using the Best SEO Consultant for Your Online Business Website?

The reason there has been such a surge in SEO consultants is that many people are intimidated by the thought of having to use search engine optimization for their online business websites. Because there is no exact formula for SEO there are many so called “SEO experts” who can unfortunately only provide limited results but will charge thousands of dollars for their services. If you know what you should be looking for then it is relatively easy to spot these so called experts.

If any of these statements come up in the interview then it might be a good idea to find someone who is more qualified.

1. You Get Guaranteed Results

As there is no exact formula to follow when doing search engine optimization it is impossible to guarantee results. If they promise that your online business website will be on the first page of Google then there is a strong possibility that they either have a basic misunderstanding of SEO or they are talking about the use of AdWords which can finish up costing you a small fortune.

Google has a whole fleet of people tweaking the algorithm constantly, in fact it has been estimated that the algorithm can be modified anything up to 400 times in a year. Even though these modifications are usually only slight it can still affect your website.

2. Buying Back Links

If your SEO consultant starts off by advising the purchase of back-links (which can also end up being very expensive), then it is definitely time to move on. Let’s face it anyone can buy back-links and you don’t need a so called search engine expert to do this for you. In fact you could probably learn how to do it in no time at all, so why would you need to pay an SEO consultant to do it for you.

It is essential to have a well rounded SEO strategy for your online business website and if the consultant you have hired cannot produce one then you need to find one who can. There are numerous options available on the internet.

3. Is Your SEO Consultant Talking Over You?

If an SEO consultant tries to constantly talk over you there are one or two reasons for this (and possibly both). Firstly they may simply think that they are better and more knowledgeable than you are and that you will not understand anything they tell you, so they don’t really need to bother.

The important point to remember here is that you are the person who is employing them. You are actually the one who is doing them the favor and apart from the fact that it is very unprofessional it should be a sure sign that employing their services is a bad idea.

Secondly it is very likely that they don’t understand search engine optimization well enough to explain it in simple everyday terms.

There are some other obvious warning signs as well such as the use of black hat SEO methods and the spamming of social network sites, but these three points we discussed above should be quite enough of a tip off to get a more qualified SEO consultant if you want your online business website to be successful.

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